The Priory Hospital
The Priory Hospital
The Priory Hospital discovered Studio 77 through industry recommendations and decided to engage their services for a four-month trial period. The goal was to increase the hospital’s digital presence through high-quality videos, photos, and animations.
Challenges
Before partnering with Studio 77, The Priory Hospital faced several challenges:
Limited Digital Presence: The hospital had minimal engaging visual content online.
Low Engagement: Existing social media posts were not effectively engaging their audience.
Brand Awareness: There was a need to increase brand awareness and convey complex healthcare messages clearly and engagingly.
Solution
Needs Assessment: Studio 77 began by understanding The Priory Hospital’s specific needs and goals.
Creative Strategy: Developed a comprehensive strategy to create visually appealing and informative content that would engage the hospital’s audience.
Professional Execution: Delivered high-quality videos, photos, and animations that highlighted the hospital’s services, patient stories, and community involvement.
Ongoing Collaboration: Maintained open communication and a flexible approach to continuously improve the content based on feedback and performance metrics.
Results
he collaboration between The Priory Hospital and Studio 77 led to significant improvements in their digital engagement:
Facebook Engagement:
August 2023: 5,265
January 2024: 14,203 (170% increase)
Facebook Impressions:
August 2023: 49,492
January 2024: 2,332,450 (4,612% increase)
Facebook Post Link Clicks:
August 2023: 176
January 2024: 3,572 (1,930% increase)
These metrics reflect a substantial increase in audience interaction and reach, demonstrating the effectiveness of the content produced by Studio 77.